The Secret to Winning with Google Display Ads

The secret to winning with Google Display ads is Display Intent campaigns. So, what is a Display Intent Campaign? Using Google’s Affinity and In-Market audiences, you can effectively target people who have intent to buy your product or service. Pretty neat right? Here’s what you need in order to set up an Display Intent campaign: […]

YouTube In-Stream Ads Versus Discovery Ads

What’s the difference between an In-Stream Ad and a Discovery Ad? In-Stream Ads These are the “commercial” type of ads that play in front of the video that you are about to watch. The viewer can Skip this ad after a few seconds. If you click on the Skip button, the advertiser does not pay […]

How to Increase Your Facebook Post’s Engagement with Ads

Getting a good amount of engagement on your Facebook posts can be challenging even if you have a lot of Page Likes/Followers. In this video I explain why and show you how to increase your post’s engagement by using Facebook Ads.

Are Instagram Ads a Waste of Money?

There is a very specific demographic that is on Instagram. They tend to be younger and they tend to have less disposable income. Based on that, watch the video below to see some examples of Instagram Ads that crushed it!

Are Facebook Ads a Waste of Money?

One of the number 1 questions that I get from clients is” “Are Facebook Ads a waste of money or not?” It’s kinda of a loaded question…Yes, they are and no they are not. So here’s what I would say: If you have a Business to Business type of a company then yes, Facebook is […]

How Often Should You Update Your Google Ads?

Your Ads are a vital part to your Google Ad campaign’s success. Without effective ads, you can waste a lot of money. Another consequence can be that the leads that you do acquire will likely not be quality nor are they likely to have a positive ROI. In this video I discuss how often you […]

How to Use Location Bids in Google Ads

You can use Location Bids in the Google Ads platform to increase the performance of your Google Ad campaigns. Step 1: Select the campaign that you would like to change the location bids for. Step 2: Underneath the Settings menu item, you will find the Locations menu item. Click on the Locations menu item. Step […]

How to Identify and Improve Poorly Performing Google Ads

In order to increase the number of clicks on your ad as well as the number of conversions, you need to be monitoring and evaluating a few KPIs (Key Performance Indicators): CTR is the Click Through Rate which means the rate at which your ad is shown to an individual and then clicked on by […]

The Truth About Growing An Audience on Facebook

I have built several companies and brands up utilizing Facebook Ads throughout my career so far. In doing so, I have learned quite a bit about growing an audience on that platform in particular. Here are 4 things that you need to know before you attempt to grow an audience on Facebook: You are not […]

One of the Most Common Overlooked Elements of a Facebook Ad Campaign

One of the most common overlooked elements of a Facebook Ad campaign is how important it is to build out Personas. At Fischer SEM, we build out our client’s PPC campaigns based on The Consumer Funnel. In order to successfully target an audience and write the most effective ads for that audience we first need […]