Are Facebook Ads a Waste of Money?

Are Facebook Ads a Waste of Money?

One of the number 1 questions that I get from clients is” “Are Facebook Ads a waste of money or not?” It’s kinda of a loaded question…Yes, they are and no they are not. So here’s what I would say: If you have a Business to Business type of a company then yes, Facebook is probably going to be a waste of money. If you have Business to Consumer type of a company then no, Facebook is not a waste of money to advertise on.

Facebook does very well with B2C (Business to Consumer) types of products because they have a primary demographic of people who are in the 30’s or older. These people tend to be more established in their lives, they tend to have disposable income, etc.

In the video below I show you a specific examples of items that tend to do well using Facebook Ads to market them.

If you need help managing your Facebook Ads, I am a Digital Marketing Consultant and I offer management services to small businesses. You can view my pricing here: https://www.fischersem.com/for-small-business