Erica Fischer's Sample Portfolio

Here are just some results that I have achieved over my 10 years of working on PPC accounts for Digital Marketing Agencies like yours:

Meta Ads: Hair Extension Specialist

This Meta Lead Form campaign delivered 189 leads to this specialist in just 30 days. She was able to achieve a 65% booking rate as well.

Here are the results after just 60 days of optimizations:

Google Ads: Pump and Well Service

This company offers Well Pump Repair and Well Pump Replacements.

Here are the results after just 30 days of optimizations:

Meta Ads: Laundry Delivery Service

This company offers laundry pick up and delivery services.

Here are the results after just 60 days of optimizations:

Google Ads: Landscape Company

This company offers Aeration and Overseeding Services, Pavers and Retaining Walls as well as Maintenance and Clean Up.

Here is just one month’s worth of results:

Google Ads: Home Nursing and Medical Device Delivery Service

This company offers home medical device deliveries as well as home nursing services. This campaign was very new - launching at the start of Q2 for 2025.

Here are the results from the first 30 days: 47 Purchases and 10 Nursing Leads.

Google Ads: Custom Dock Company

This company manufactures and sells their custom lake docks to the public. I launched their Search campaign about 60 days prior to these results.

Here are the results from a 30 day month over month comparison a 400% increase in the number of leads and a 65.56% decrease in CPL.

Google Ads: Property Management

This company services local apartment and single family home rentals providing full service property management.

Here are the results from a 30 day month over month comparison a 5.36% increase in the number of leads and a 10.15% decrease in CPL.

Google Ads: Table Top Card Game Store

This card shop is located in a very densely populated area with competitors for these kinds of games.

This new campaign was launched in mid March and already by April 11th saw 440 purchases on their website at a $0.59 CPA.

Meta Ads: Curly Hair Specialist

For this client, I set up message lead campaigns in order to keep her appointment book full.

Previously she was getting leads close to $20 each. Now she averages ~$7.15 per lead.

Google Ads: Large Property Management Company

I have been working on this account since the spring of 2020. This client spends ~$15k to $20k per month depending on the season.

Based on Q3 of 2024 as compared to 2023, I was able to improve the number of leads and lower the overall cost per lead dramatically by seasonally structuring their budget. Here are the results:

Google Ads: Spray Foam Insulation and Roofing Company

I started running ads for this company mid July of 2023.

In just 1 and a half months, I was able to acquire 110 leads at a $17.35 Cost Per Lead

Google Ads: Landscaping/Hardscaping Company

This landscape company offers both landscaping/hardscaping services as well as a garden center.

For 2023 so far, I was able to achieve a 96 leads at a $32.06 CPL on a very small budget.

Google Ads: Insulation Company

For 2023, this insulation company wanted to bring in leads in order to grow their business.

From January 1st up until March 30th here are the results that I have achieved so far for them:

Google Ads: Smart Lockers

I took over management for this account in April of 2022.

After just 1 month, the client saw a 20% increase in the number of leads and a 20.23% decrease in CPL.

Here is a zoomed in view of the results above:

Google Ads: Metal Building Manufacturer

This account has gone through quite a few re-vamps since I took it over in 2020.

The client’s goal is to have a $100 or less CPL. Here are the stats up until April of 2022:

Compared to the year prior to the take over:

Google Ads: Healthcare Job Network

I launched the initial campaign in February of 2022. After a month or so, in order to scale the number of leads while getting the lowest CPL possible, I decided to split the campaign into 2: Top Performers and Keyword Test

As you can see from the screen shot below, the Top Performers campaign is doing very well at a 16.31% conversion rate. The Keyword Test campaign – while it’s sole purpose is to identify new converting keywords to then move to the Top Performers campaign – is still converting a 7.61%.

Google Ads: Flooring Company

I took over this account in January of 2022. It only took 31 days to achieve these results:

Comparing Month over Month performance, I increased their leads by 180% and decreased their CPL by 60.34%.

Google Ads: Lasik Surgery Center

I took over management for this account in July of 2021. Here is what I was able to achieve:

Comparing Year over Year performance, I increased their leads by 41.48% and decreased their CPL by 10.38%.

A zoomed in on the conversion stats:

Google Ads: Commercial Garage Door System Company

After 1 month of managing this account, I was able to increase the number of leads per month by 146.05%.

In addition, the CPL decreased by 28.83%. This account has multiple service locations within the US and Canada.

A zoomed in on the conversion stats:

Google Ads: Chiropractic and Physical Therapy Practice

This practice is located in the very competitive market in a very small area: Manhattan, NY.

For the first 7 and a half months that I managed the Facebook Ads for this client, I was able to achieve these results:

A zoomed in on the conversion stats:

Google Ads: Commercial Insurance Company

This was a new account that I started back in April of 2019.

Here are the results from the first 5 months:

Google Ads: Medical Packaging Company

I acquired this account in late 2019. The goal for this client is to get as many leads as possible for under $100.

Here is the data set prior to me taking the account over:

After I took over the account, the CPL decreased by $35.63.

Google Ads: Display Ads for a Moving Company

I have been managing Google Ads for a multi-location, individually owned moving company since 2018. Prior to this particular company, I have managed Google Ads for quite a few other moving companies as well.

The Search Campaign data from this particular company is located in a very competitive area:

Here are the results of their Display campaigns:

Here are results of 2 other locations that use the same strategy:

Facebook Ads: Home Services: Moving Company

This client is a privately owned, small moving company that both residential and commercial moving services. Below you will see their 1st month test budget results with Facebook (February 2018).

The second set of data shows March 2018’s results on half of the test budget.

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