The Truth About Growing An Audience on Facebook

The Truth About Growing An Audience on Facebook

I have built several companies and brands up utilizing Facebook Ads throughout my career so far. In doing so, I have learned quite a bit about growing an audience on that platform in particular. Here are 4 things that you need to know before you attempt to grow an audience on Facebook:

  1. You are not going to reach the audience that you grow unless you pay to boost your posts. I know that it seems unfair but I understand where Facebook is coming from. They have to pay for servers, employees, etc. – they have a lot of overhead. So I get it but I also understand that this can be frustrating to people who are trying to build a presence on Facebook for their company.
  2. People are on Facebook because they want to connect with their family and friends. They are not there to buy things. They are not likely to make a purchase unless it is something that they absolutely need. So when you are growing an audience on Facebook, you want to consider what value you are providing them with. This way when you do introduce your product or service, they are more likely to buy from you because you have already provided them with a lot of value for free.
  3. Your family and friends don’t want to Like your business page. It’s nothing personal, they just are likely not your target audience. Having lots of people Like your page but not engage with your content will result in less of a reach when you are posting content to your page. So it’s best to put out really good content and then boost it with paid ads.
  4. You need to give people a reason to follow your page. Remember, people are on Facebook to connect with their family and friends. People also get their news and some follow certain industry related pages. Your content should give people something that enhances their life in some way, teaches them something that they want to learn or that is shareable/funny/entertaining. So be sure to give people a reason to follow you. Don’t just ask them to follow you so that you have a large number of followers.
  5. Sustainability and return on investment are really important. Here are some questions to ask yourself before you attempt to grow an audience on Facebook:
  • Do you have the time to create consistent content that provides value?
  • If you don’t have the time, so you have the money to hire someone else to do it?
  • Do you have the money to invest in at least a $1 per day campaign to boost your content?

The best way to determine this is to create a 6 month plan and then create a weekly report so that you can track your progress. This will help you to determine if your return on investment is worth it or not.

Watch the full video on this topic from my YouTube Channel below for more details.

If you are looking to grow an audience on Facebook and you need some help, you can hire me to help you out here: