How to Use Location Bids in Google Ads

How to Use Location Bids in Google Ads

You can use Location Bids in the Google Ads platform to increase the performance of your Google Ad campaigns.

Step 1: Select the campaign that you would like to change the location bids for.

Step 2: Underneath the Settings menu item, you will find the Locations menu item. Click on the Locations menu item.

Step 3: You will be able to now see all of the different locations that you are advertising in. In the Bid Adjust column, you have the option to either increase or decrease your bids by a percentage in order to increase the performance in each particular location.

So how do you know which location bids you should adjust? In the video below I will show you step by step how to do this and even give you some optimization tips as well.

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