One of the Most Common Overlooked Elements of a Facebook Ad Campaign

One of the Most Common Overlooked Elements of a Facebook Ad Campaign

One of the most common overlooked elements of a Facebook Ad campaign is how important it is to build out Personas. At Fischer SEM, we build out our client’s PPC campaigns based on The Consumer Funnel. In order to successfully target an audience and write the most effective ads for that audience we first need to understand who these people are. To do this we ask our clients to fill out our Persona Template. From there we can create audiences in Facebook that specifically target qualified leads for our client’s business.

Creating Personas can be a bit intimidating at first but with our Free Persona Template you can easily build out several Personas for your business. You can download our free template by clicking on the button below.

Before you fill out the free template, read through our extensive blog post on Personas by clicking the link below.

Personas and PPC Campaigns

Just by filling out 3 to 5 Personas for your business and using these as audiences in your Facebook Ads campaigns you will see a decrease in CPC costs and an increase the quality of the leads/customers who are purchasing the products and/or services.

If you need any additional assistance with your PPC campaigns, feel free to reach out to us for consulting services by filling out the form on our Contact Us page.