The Secret to Winning with Google Display Ads

The secret to winning with Google Display ads is Display Intent campaigns. So, what is a Display Intent Campaign? Using Google’s Affinity and In-Market audiences, you can effectively target people who have intent to buy your product or service. Pretty neat right? Here’s what you need in order to set up an Display Intent campaign: […]
How Often Should You Update Your Google Ads?

Your Ads are a vital part to your Google Ad campaign’s success. Without effective ads, you can waste a lot of money. Another consequence can be that the leads that you do acquire will likely not be quality nor are they likely to have a positive ROI. In this video I discuss how often you […]
How to Use Location Bids in Google Ads

You can use Location Bids in the Google Ads platform to increase the performance of your Google Ad campaigns. Step 1: Select the campaign that you would like to change the location bids for. Step 2: Underneath the Settings menu item, you will find the Locations menu item. Click on the Locations menu item. Step […]
How to Identify and Improve Poorly Performing Google Ads

In order to increase the number of clicks on your ad as well as the number of conversions, you need to be monitoring and evaluating a few KPIs (Key Performance Indicators): CTR is the Click Through Rate which means the rate at which your ad is shown to an individual and then clicked on by […]