How Often Should You Update Your Google Ads?

Your Ads are a vital part to your Google Ad campaign’s success. Without effective ads, you can waste a lot of money. Another consequence can be that the leads that you do acquire will likely not be quality nor are they likely to have a positive ROI. In this video I discuss how often you […]

How to Identify and Improve Poorly Performing Google Ads

In order to increase the number of clicks on your ad as well as the number of conversions, you need to be monitoring and evaluating a few KPIs (Key Performance Indicators): CTR is the Click Through Rate which means the rate at which your ad is shown to an individual and then clicked on by […]