Paid Ad Campaign Management
Paid Ad Campaign Management
This client generated 168 new leads at an average cost per lead of $101.36. This client has multiple properties with a variety of unit types that needed to have vacancies filled. They were able to fill all vacancies from the leads produced from the Google Ads campaigns.
Challenge
This management company struggled with overcoming objections from potential residents, particularly when it came to pricing and competing against other properties managed by other management companies. Leasing agents also found it challenging to gain trust and consistently close deals, leading to missed opportunities and consistent vacancies.
Client Testimonial
“Learning how to ask the right questions to truly understand potential renter’s needs and handling objections that align perfectly with their priorities has been a game-changer for us. Our leasing agents feel more confident when selling our various properties to the right tenants. As a result, we were able to fill all 37 vacancies with qualified renters. The training also allowed us to gather the right data to help better optimize the Google Ads savings us a ton of money and boosting our ROI on both services.” – Shelley R.
This 90 day period yielded 1,861 leads at a $25.69 average Cost Per Lead.
Challenge
This team faced 2 primary challenges:
Client Testimonial
“These sessions really helped me and my leasing team organize our approach to potential renters and feel more confident in how to highlight our properties’ benefits over our competitors efficiently and effectively. We will continue to work with Fischer SEM in order fill any current and future vacancies.” – Gary W.
“Fischer SEM did a PHENOMENAL job breaking down our customer’s social styles and how to effectively address their individual concerns and objections. This has really helped to improve the quality of renter that we are attracting through our Google Ads messaging as well. Their passion and knowledge behind all of this really helped to motivate our leasing agents and raise overall morale and confidence in our sales process.” – Helene B.
Within the first month, this client went from 0 to 364 leads at an average cost per lead of $1.93.
Challenge
Even though this management company offers more benefits to their communities, their competitors were still winning the business. The sales team simply were struggling to navigate objections effectively and present the company’s benefits in a way that would ultimately have them win the business. This lack of confidence and clarity often led to huge missed opportunities.
Client Testimonial
“Fischer SEM’s Lead Closing Consultant helped me and my team to truly understand how to present our services in a way that speaks directly to the prospect communities’ specific needs and pain points. In addition, we were just not efficient at addressing each specific preferred communication style of our prospects. Within a few weeks, our team closed a major deal that more than paid for Fischer SEM’s services. We will definitely be continuing to run our Google Ads through them as well as keep their Lead Closing Consultant on for at least 1 year as we admittedly need a lot of work in that area. Thank you all again! It’s been a pleasure working with you and we look forward to continuing to work with Fischer SEM.” – Jason R.
“Fischer SEM really emphasized how understanding the needs and motivators of our prospects helps us nurture relationships and create the best outcomes for everyone. I have watched my confidence grow as well as my colleagues’ and it feels amazing to be able to effectively communicate and win business more consistently. Our client retention has also improved greatly due to our new understanding of how to efficiently and effectively address the concerns of our current clients.” – Peter C.
This is where we learn about your business, your needs, ultimate goals and how we can help. This call will help us determine if we are the right fit for eachother.
In order to create the best strategy for your business as possible, we will need to get down to the nitty gritty. That's what this call is for. During this call we will also discuss what will be discussing our onboarding procedure to ensure that everything goes as smoothly as possible.
With all of the introductions and instructions out of the way, now it's time to nerd out! Together we will work to create a custom strategy based on our data and your needs that is the perfect fit for your company.
Now with your account ready to go, the strategy in place and all of our lead tracking implemented - we launch! And then we watch the results come through and your agency thrive.