Erica Fischer's Sample Portfolio

Here are just some results that I have achieved over my 20 years of working on PPC accounts for businesses in the Home Services/Construction space like yours:

Google Ads: Property Management

This company services local apartment and single family home rentals providing full service property management.

Here are the results from a 30 day month over month comparison a 5.36% increase in the number of leads and a 10.15% decrease in CPL.

Google Ads: Large Property Management Company

I have been working on this account since the spring of 2020. This client spends ~$15k to $20k per month depending on the season.

Based on Q3 of 2024 as compared to 2023, I was able to improve the number of leads and lower the overall cost per lead dramatically by seasonally structuring their budget. Here are the results:

Google Ads: Spray Foam Insulation and Roofing Company

I started running ads for this company mid July of 2023.

In just 1 and a half months, I was able to acquire 110 leads at a $17.35 Cost Per Lead

Google Ads: Landscaping/Hardscaping Company

This landscape company offers both landscaping/hardscaping services as well as a garden center.

For 2023 so far, I was able to achieve a 96 leads at a $32.06 CPL on a very small budget.

Google Ads: Insulation Company

For 2023, this insulation company wanted to bring in leads in order to grow their business.

From January 1st up until March 30th here are the results that I have achieved so far for them:

Google Ads: Metal Building Manufacturer

This account has gone through quite a few re-vamps since I took it over in 2020.

The clientu2019s goal is to have a $100 or less CPL. Here are the stats up until April of 2022:

Compared to the year prior to the take over:

Google Ads: Flooring Company

I took over this account in January of 2022. It only took 31 days to achieve these results:

Comparing Month over Month performance, I increased their leads by 180% and decreased their CPL by 60.34%.

Google Ads: Commercial Garage Door System Company

After 1 month of managing this account, I was able to increase the number of leads per month by 146.05%.

In addition, the CPL decreased by 28.83%. This account has multiple service locations within the US and Canada.

A zoomed in on the conversion stats:

Google Ads: Display Ads for a Moving Company

I have been managing Google Ads for a multi-location, individually owned moving company since 2018. Prior to this particular company, I have managed Google Ads for quite a few other moving companies as well.

The Search Campaign data from this particular company is located in a very competitive area:

Here are the results of their Display campaigns:

Here are results of 2 other locations that use the same strategy: