What PPC Platform is Best For My Campaign?

What PPC Platform is Best For My Campaign?

The Internet has come a long way since the days of only being able to access websites and socialize on AOL. Nowadays, there are social networks, online games, discussion forums, etc. The final element in your persona profiles is: Where do each of your personas hang out online?

Before we answer that, let’s take a look at the potential places that your personas could be hanging out that have a PPC platform integrated.

Facebook

Facebook is primarily used for keeping in touch with family and friends, getting news, following brands/influencers, finding out what events are happening near by and connecting with like minded people via Facebook Groups.

Stats

  • 1.9 Billion Unique Monthly Users
  • 83% of online women use Facebook
  • 75% of online men use Facebook
  • It is the best platform to reach Millennials and Generation X

(Source: Trax.com’s 2017 State of Social report)

Instagram

This is probably the most popular photo sharing platform that exists today. You can share 60 second videos as well. On Instagram people are sharing their photos with their family and friends and following brands/influencers.

Stats

  • 600 Million Unique Monthly Users
  • 38% of online women use Facebook
  • 26% of online men use Facebook
  • 90% of Instagram users are under 35
  • 53% of Instagram users follow brands

(Source: Trax.com’s 2017 State of Social report)

YouTube

YouTube, the now owned by search giant Google, is a video based search engine. People use YouTube to learn things, get their news and find new shows to watch.

Stats

  • 1 Billion Unique Monthly Users
  • 45% of online women use Facebook
  • 55% of online men use Facebook
  • YouTube reaches more 18-34 and 35-49 year old than any cable network in the U.S.
  • ~2 Million video views per minute

(Source: Trax.com’s 2017 State of Social report)

SnapChat

What started off as a fun app to send funny pictures and videos of yourself to your friends and family has now turned into an app based social network. Besides sending funny pictures and videos on SnapChat, you can now video chat, get your news, instant message your contacts and following brands/influencers.

Stats

  • 330 Million Unique Monthly Users
  • 70% of SnapChat’s users are women and 30% are men
  • 30% of U.S. Millennial Internet Users use SnapChat regularly
  • 45% of SnapChat’s users are aged between 18-24

(Source: Omnicore SnapChat Statistics last updated 1/22/2017)

Twitter

The platform that invented “micro-blogging” is primarily used for connecting with family and friends, sharing ideas, getting news and followng brands/influencers.

Stats

  • 317 Million Unique Monthly Users
  • 15% of online women use Facebook
  • 22% of online men use Facebook
  • Twitter users are mostly 18-29 year olds
  • 53% of Twitter users never post any updates
  • Users only spend an average of 2.7 minutes on Twitter’s mobile app per day

(Source: Trax.com’s 2017 State of Social report)

Linked In

I like to refer to it as “The Professional Version of Facebook” because well, that’s basically what it is. Linked In is mostly used for finding a job, hiring for an open position, general networking or growing a business. People use it to keep in touch with old co-workers and business contacts as well, rather than connecting with them on Facebook.

Stats

  • 106 Million Unique Monthly Users
  • 27% of online women use Facebook
  • 31% of online men use Facebook
  • 45% of people making $75k per year or more use LinkedIn vs only 21% who make $30k per year or less

(Source: Trax.com’s 2017 State of Social report)

Pinterest

Pinterest is like Instagram with a method of organizing things that the users find that they like on “boards”.  Users can utilize Pinterest as an online organizer for ideas, find things to buy, find places to visit or check out their friend’s boards.

Stats

  • 317 Million Unique Monthly Users
  • 45% of online women use Facebook
  • 17% of online men use Facebook
  • The user age is fairly evenly distributed amongst 18-64 year olds
  • People referred by Pinterest are 10% more likely to make a purchase on E-Commerce than users of other networks.
  • The half life of a pin on Pinterest is 151,000 minutes as compared to 24 minutes for a tweet on Twitter or 90 minutes for a Facebook post.

(Source: Trax.com’s 2017 State of Social report)

Other Popular Online Hang Outs

Twitch

Is primarily used for gaming. Users can watch other users who stream themselves live while they play a game. Users can interact in the chatroom with the user who is streaming as well as with other spectators.

Stats

  • 291 Million Unique Monthly Users
  • 75% of Twitch users are male
  • 73% of Twitch users are 18-49 years old
  • Twitch reaches half of Millennial males in America
  • Nearly half of Twitch users spend 20+ Hours a Week on Twitch
  • 100 million monthly viewers spend 106 minutes daily watching live gaming, creating a tightly knit and highly interactive network of personalities, players, and spectators.

(Source: MediaKix.com and TwitchAdvertising.tv)

News/Special Interest Websites

News and Special Interest websites that have related content sections are where most people end up who have clicked on a link from a social network. Rather than relying on demographics, these websites sell the related content sections to content discovery platforms like OutBrain, Taboola and RevContent. These platforms place a cookie file on their website visitor’s browsers to learn about what they are interested in so that they can better serve them content in the related content section of their site. This content is paid for and can be a really great platform to use for your Top Funnel content.

Based on what each online hang out is primarily used for, their demographics and what other brands and influencers are popular on those platforms, you can pair up your personas with where they most likely hang out online.

Below you will find a button that links to Fischer SEM’s Persona worksheets that will guide you through the process of creating 3 to 5 personas for your business.

Once you have the 2 Free worksheets filled out and you would like to have me manage your account for you, fill out the form below on my contact page here so that we can get started: https://www.fischersem.com/contact/