Review your value element outline that you completed in the previous section of this course a few times. Ensure that you are providing value and leading your potential new customer to a point to where they can implement what you have taught them on their own and get a result.

At this point, 1 of 2 things will happen:

  1. They implement what you taught them, get a result and continue to follow your content until something comes up where they need to hire you


  1. They will get a result but need more of a custom solution in order to scale their efforts. At this point, they will reach out to hire you.

So for this exercise, ask yourself the following questions:

  • Did I give an introduction that sets a proper expectation of what value I will be offering?
  • Do the elements that follow the introduction clearly map out and thoroughly explain the information that I am trying to teach my potential new customer? Will they be able to produce a desired result if they follow my instructions?
  • Does the information that I provided in my lead magnet give my potential new customer everything that they will need in order to become a paying customer if they are at the point to where they would reach out to hire me?

If you answered no to any of the above questions, go back and re-work your lead magnet until you can answer yes to all of the questions.

As I mentioned in the introduction of this lead magnet, you want to accomplish both enabling the potential new customer to implement the steps necessary to get results AND you want to set them up as the perfect client for you. So in the event that they do need a custom solution, you will be top of mind and are very likely to get the business.

So now that you have your value packed, prequalifying content for your lead magnet ready to go, let me show you how I created my lead magnets using Learn Dash.