Now that you have your outline for your lead magnet completed, it’s time to pack it with value! Now this is going to look different for everyone depending on what problem your lead magnet is solving. So let’s take a look at 3 different industry examples to first give you an idea on how to approach your own.

Example 1: Fitness

Using our corrective injury trainer example from the previous free course and video series, let’s address the lower back pain issue with a Stretch and Exercise Routines for Relieving Lower Back Pain lead magnet.

Since our service is a customer stretch and exercise routine, lets give our potential new client enough value in order to prove that our services will help them and – actually help them. Most people fall into one of two categories: They sit for work or they are on their feet for most of the day while at work. For each I would include:

  • Value Element 1: An exercise that addresses the lower back muscles
  • Value Element 2: An exercise that addresses the mid back muscles
  • Value Element 3: An exercise that addresses the upper back muscles
  • Value Element 4: An exercise that addresses the shoulder muscles that assist with the back muscles that you addressed in the previous 3 areas
  • Value Element 5: An exercise that addresses the chest and/or abdominal muscles that assist with the back muscles that you addressed in the previous 3 areas

Why? Because it’s all connected and with our custom service, this is what they will get: a full body evaluation and custom corrective stretch and exercise routine.

This way we provide way more value then the consumer even expects while actually helping them and addressing their specific issue while helping them improve their health overall. I would also include a cool down stretch routine in order to help reduce excessive soreness and prevent additional injury.

Example 2: Real Estate

A massively overlooked, very effective marketing tactic for realtors is the direct mail service. So let’s say that our prioduct is direct mail pieces and we are trying to acquire realtors as customers. I would create a lead magnet like this:

  • Value Element 1: How to choose the right size for your direct mail piece
  • Value Element 2: How to choose the right colors and layout for your direct mail piece
  • Value Element 3: What type of content should you include on your direct mail piece
  • Value Element 4: What type of call to action should your mail piece have?
  • Value Element 5: How to choose the right day for delivery

All of those elements are key to getting the best results possible. With that information coming from a vendor of this product and service, it’s a no brainer to go with the company that will help the realtor be successful – since based on the lead magnet, they have definitely done this before – many times.

Example 3: Google Ads

This is actually an old, very successful, lead magnet of mine from when I was selling courses that taught people how to set up their own Google Ads campaigns. Since the platform changes so often, it became not a worthwhile venture. One of the major elements that stopped people from being successful with Google Ads was their inability to be able to install Google Tag Manager and then implement the Google Conversion Tracking Codes properly into their tag manger container. In fact, this is such a common problem, that Google has a dedicated team to help assist advertisers and web developers with their tracking code implementation.

So in addition to teaching people how to set up Google Tag Manager for Google Ads, I also included how to set it up for Facebook Ads AND I included a section on how to set up their reporting dashboards in each advertising platform in order to be able to interpret the data and make the necessary changes from there. It looked like this:

Value Element 1: How to create a Google Tag Manager account

Value Element 2: How to install the Google Tag Manager container

Value Element 3: How to set up each different type of conversion action in Google Ads

Value Element 4: How to set up Tags and Triggers in Google Tag Manager

Value Element 5: How to set up your Google Ads Dashboard

Value Element 6: How to install the Facebook Pixel on your website using Google Tag Manager

Value Element 7: How to create Custom Conversions

Value 8: How to set up your Facebook Ads custom reports in the dashboard

So when you are delivering your value, be sure to do a bit of hand holding and help your potential new customer implement all of the awesome value that you are providing them with so that they will be successful and ensure that you will earn their trust.