Overview

These are the Facebook Ads results for the same semi-truck leasing company that I showed you in the Google Ads Case Study. The Facebook Ads have also been running since May of 2019. I am monitoring the same goals which are Application Page Visits and Application Completions.

As you can see below we have about a 24% conversion rate from the people who have visited the application page to the people who have completed the application page:

These leads are costing us on average $5.23 and with a 36% closing rate, that’s $14.54 per lessee. Now Facebook is a bit of a challenge because this business falls under their Special Ad Categories as Credit. So audience targeting is pretty much out of the question – we just can’t do it. So, by leveraging the website visitor traffic from the Google Ads campaigns, we are able to achieve these stellar results and scale.

So with that said, we spent a total of $1,510.74 in September of 2020 and achieved these results:

So that’s $4.29 per application completion and at our conversion rate of 36%, that’s $11.99 per qualified lessee.

If you would like to hire me so that I can set up a campaign like this for your semi-truck leasing company, you can schedule an intro call with me here to get started: https://fischersem.as.me/schedule.php Here are my rates incase you would like to review them before you set up a call with me:

Set Up and Management Fees

There is a one time set up fee of $500. My Management Fees are based on a flat rate by ad spend for the following fee schedule:

  • Management Fee: $750 – For ad spend budgets of $0 – $5,000 per month
  • Management Fee: $1,250 – For ad spend budgets of $5,001 – $10,000 per month
  • Management Fee: $1,750 – For ad spend budgets of $10,001 – $15,000 per month
  • Management Fee: $2,250 – For ad spend budgets of $15,001 – $20,000 per month
  • Management Fee: $2,750 – For ad spend budgets of $20,001 – $25,000 per month
  • etc.

What’s Included

  • Total account management (budget management, bid management, optimizations)
  • Week Over Week performance reports
  • Monthly Reports
  • Ad copy creation/optimizations
  • Conversion tracking code creation and installation

I look forward to working with you!