How Video Advertising Can 10x Your Business
Did you know that video advertising can save you an average 50% in advertising costs? Most businesses who advertise on Facebook, Instagram and Google use their traditional ad options in order to grow their business. Now these are great, however, by adding video campaigns to your paid advertising strategy, you can reach more people for […]
Fischer SEM’s “Big Picture” Strategic Approach to Setting Up a PPC Campaign
Here is Fischer SEM’s “Big Picture” Strategic Approach to setting up a PPC campaign. 1. We learn about your business. During our kickoff call, our goal is to learn as much about your business and your business goals as possible. Since we are also a small business, we want to hear your story. How did […]
What PPC Platform is Best For My Campaign?
The Internet has come a long way since the days of only being able to access websites and socialize on AOL. Nowadays, there are social networks, online games, discussion forums, etc. The final element in your persona profiles is: Where do each of your personas hang out online? Before we answer that, let’s take a […]
How Much Should I Spend? How Do I Determine My Budget?
INTRO TO DETERMINING PPC BUDGETS Determining the right amount to spend on PPC per month depends on a few very important factors: How much will it cost you per click on average? What is your conversion rate? How many conversions do you need in order to produce a positive ROI per month? Last but not […]
Personas and PPC Campaigns
What is a Persona? A persona is a fictitious customer profile that is created for the purpose of understanding who a customer is so that they can be properly, demographically targeted. The average PPC Campaign has at least 2 touch points with the consumer (the Top and Mid or the Mid and Bottom parts of […]
The Consumer Funnel and PPC Campaigns
With a quick Google search for Consumer Funnel you will find a bunch of results that look like these: The Consumer Funnel is a model that was created by marketers that is based on consumer behavior throughout the purchasing process. There are many different ways that a consumer can find a product, learn about it […]
How to Spend Less and Make More with Your PPC Campaigns
As a Digital Marketing consultant, one of the most common issues that I address with clients on a regular basis is the consumer funnel and whether or not their PPC campaigns are targeting each part of the The Consumer Funnel with the most effective ads and landing pages. Most if not all of my clients […]